Use case — Lead acquisition
Lead generation, lead scoring, ad creative and media buying: a set of automations that captures, qualifies and converts your prospects into your CRM, while your ad budgets optimise themselves.
The use case's automations
Six automations cover the full lead-acquisition journey — from lead scoring to the ad campaign and steering your media budgets. You only switch on the ones that serve your business.
Click an automation to see what it does — and the concrete result it produces.
Automatic lead capture & scoring
An automation that analyses and scores each incoming prospect against criteria you define: industry, estimated budget, detected intent, form behaviour. Only high-potential contacts land in your CRM — your team only handles real opportunities, not tyre-kickers.
Example: a prospect arrives via an ad with a built-in form. They're scored on weighted criteria (industry, area, estimated budget), classed 'hot' and sent to the CRM, with a first-contact email triggered automatically.
Incoming prospect
Source · Lead Ads
Book your free 1-hour consultation — together we'll define the automations to switch on first for your acquisition.